Search Engine Optimization (SEO)
Search engine optimization (SEO) is the work that helps people find your site through organic search, the results you don't pay for click by click.
Can SEO guarantee a spot on Google?
No, so be wary of anyone who says otherwise. Google itself says there's no guarantee that any particular site will be added to its index. Sites that follow its Search Essentials are simply more likely to show up.
What we can do is the groundwork, and then measure what comes back.
What is a title link in search results?
It's the headline of your search result, and it helps people decide what to click. One of the first things worth getting right.
Does Google reward helpful content?
Its ranking systems are designed to prioritize helpful, reliable information that's created to benefit people. So write for the person reading, then make it easy to find.
Do you need a sitemap?
It's optional. Google says you could submit a sitemap, a file listing the URLs you care about, and some content management systems even create one for you.
Want more people to find you through organic search? Tell us about your site.
Sources: Google Search Central: SEO Starter Guide; Google Search Central: Creating helpful, reliable, people-first content