App Store Optimization (ASO)
App Store Optimization (ASO) is improving how your app shows up and gets chosen in the stores.
What can you control on a store listing?
The words, for a start, and the limits are tight. On the App Store the name is 2 to 30 characters, and the subtitle under it can't be longer than 30. On Google Play the title must be 30 characters or less.
Google Play also says not to put text or images in the app title, icon or developer name that indicate store performance or ranking.
Why trust us with your listing?
Because we publish apps of our own. We know the stores from the inside.
Want your app found in the stores? Let's talk about your listing.
Sources: Apple: App information (App Store Connect Help); Google Play Console Help: Metadata